Feral Cat Publishers doesn’t actually publish feral cats, although one of our authors so self-identifies. We take a very independent view when it comes to the publishing dogma of what should be done and when. If a promotional activity cannot be linked to actual sales, we don’t throw new money in those directions, or waste an author’s time which could be better spent writing. We’ll try a lot of new things, but when they don’t work out, we don’t look back. People say, “But you have to do…” and our answer is “No, we don’t.”
We take the view that authors are being ripped off by some publishers charging for reviews, or even as a prerequisite to read an author’s work. We read fast and will never charge for our reviews. We ask authors to reciprocate occasionally with reviews for our new books, but do not require it. We plan to launch some webtools for authors soon, stay tuned!